The campaign for the Spring/Summer 2019 collection is a photographic project by Matteo Maiorano.
It is composed by a series of pictures depicting women of different ages, in different areas of Rome, sharing a common feeling. A moment of pure ease and uninhibited freedom.
The result is a representation of the feminine natural beauty, independent from any social or cultural meaning. In this private and intimate context, the shoes worn in the shooting, play a double role as tool for a natural self-esteem and as framework to the real main character of the scene, woman’s own intrinsic sensuality.
A visual praise to the ordinary non-ordinary beauty and consequently, to the city which makes the scenery.