ABOUT / THE BRAND
MAIORANO is a brand of luxury shoes founded in Rome.
The purpose and the philosophy behind it aim to create shoes of diverse and enduring beauty, united by a strong minimalist and sculptural appeal.
This last aspect is the leitmotiv that defines the whole creative and designing part, focused on an aesthetic research in the balance between the shoe and the sculpture universes. The definitive model is the result of a meticulous study and presents all the structural details of a shoe and the unicity of an art piece.
The work meets at a second stage, the incredible craftwork of expert Italian artisans, masters of the Made in Italy. All the shoes are handcrafted with the finest leathers to guarantee the best quality, comfort and durability.
The absolute attention to details, in every step, leads therefore to a final product that is characterized by a strong identity and a surprising versatile nature, made for the modern woman who seeks uniqueness and elegance in every aspect of life.
MAIORANO has been founded in 2018, which makes it a young and emerging brand in the fashion industry.
The first two collections (Spring/Summer 2019 – Fall/Winter 2019-20) have received appreciation all over Italy and are sold in selected stores.
On January 2019 MAIORANO has been chosen to participate in AltaRoma’s Showcase and subsequently to exhibit the F/W 19-20 collection in the marvelous context of The Baths of Diocletian. On May 2019 is appointed as one of the nine finalists of the prestigious ‘Who Is On Next?’ 2019 contest, winning on an international jury’s judgement, the Pitti Prize for the accessories category.
ABOUT / MATTEO MAIORANO
Matteo Maiorano was born in 1991 in Rome, Italy.
As son of two artists he spends his childhood surrounded by paintings, sculptures, music and literature. Growing up, he dedicates himself to all these art forms and immediately starts to make his first little creations.
After high school, he decides to enrol in the Academy of Fine Arts of Rome and finds a new way of expression in the fashion design course.
The academic years mark a period of comprehensive creative experimentation that ends with a bachelor's degree with full honors and a runway show in AltaRoma '17.
Following some experience gained as fashion designer he starts working in the world of luxury shoes, getting in contact and collaborating with professionals of the industry. It won't be long before he makes a personal collection and starts his own brand MAIORANO.